Social media marketing is simply when a business, nonprofit or organization seeks to increase web traffic using varying social media platforms, such as Facebook, Twitter, Instagram or Pinterest. There are countless more.
Our social media marketing work focuses on efforts to create valuable content that attracts attention so that social media users will want to share it with their social networks. When your content information and profile are shared by your business, nonprofit or organization’s social media followers, these shares are usually more trusted by the other users in the network because they come from a trusted source they know. It’s not your typical direct sales approach.
This form of marketing is more grassroots. Although your business or organization develops and curates the content to promote, that content is shared with the users of each social media platform. Social media marketing helps to amplify your message and content to groups of people who may not be associated or aware of your organization simply because they follow or support your followers.
With the ever-increasing popularity of social media platforms such as Facebook, which has over 1.6 billion monthly active users or Twitter, with 310 million users, this form of marketing is a key way to prepare and grow your business.
Twitter recently inked a deal to integrate all of their tweets into Google searches, which will only serve to provide more access to potential prospects to find products, services or information you may be providing. Business today requires that your organization stay ahead of the curve with regard to its overall marketing efforts and its use of social media.
The more active and engaging social media communication you can generate with your potential clients and current customers, the more it will result in increased brand awareness and ultimately more online, and even offline, revenue.
Elsey Enterprises partners with your organization to help you develop a comprehensive strategy as to which social media platforms are best for your business, nonprofit or organization.
At Elsey Enterprises, we are always keeping ahead of the curve and we believe in innovation and keeping ideas and practices fresh and current. With our experience and knowledge base that we continually develop from our client base, we are able to provide you with concrete insights and examples of best practices that will take the mystery out of executing a comprehensive social media strategy as part of your overall marketing efforts.
In addition, the team at Elsey Enterprises will closely work with you to create metrics to measure social media and marketing results and provide insight so that you can take your business to the next level.
Social media is here to stay. It’s an investment that every business, nonprofit or organization needs to make. It’s important to work with professionals who understand the business and have their fingers on the pulse of how to market as new technology platforms and business practices are developed. In this fast-changing environment, you can’t afford not to be actively engaged with your followers.
The expert team at Elsey Enterprises helps you to deliver results.