Search Engine Optimization (SEO)

SEO or SEM is critical for business success. If you’re building a website, or considering adding one to your business, SEO will be a big part of your campaign moving forward. SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing. These are terms that describe how easy it is for people and search engines to find your website.

Search engines are the single most effective method for locating the information you need and getting your product or information dispersed to the public. If your website is not optimized properly, your page will not be found, and you will have little success with online marketing or gaging your online following.

Making your website search engine friendly will greatly increase traffic levels, search engine rankings and your earnings!

So how is high ranking achieved? Increasing your website visibility is one of the many tasks your web designer must do. SEO is a combination of site keywords, meta tags, meta descriptions, and web content. If the right combination of these items is not met, you are likely to end up at the bottom of the list, where not many users will navigate toward.

Traffic from the major search engines like Google, Yahoo, and MSN is higher quality traffic than that from Pay Per Click ads or other similar techniques. Another topic to consider is the use of backlinks that link to your site. These are incoming links to your website from other websites. It shows search engines that other sites think that your site is valuable and worth linking to. All of this culminates in a higher SEO and page ranking. Your goal as a website owner is to be on the first page of results in your keywords and you want to be number one to ten in your primary keyword!

Elsey Enterprises can help you optimize your site to be search-friendly and easily found by people looking for your products and services. Good content, good web design, and quality inbound links developed by Elsey Enterprises will help your website succeed!